We’ve all had them.  The ones who’ve made things feel so exciting and effortless.  The ones you think about and can’t wait to see again and again.  No, I’m not talking about the Valentines of years gone by, I’m referring to the favorite customers of your present.  There are the customers you LOVE to love and the customers you love ‘not so much’.

Wouldn’t it be wonderful if you could just love them all?  Or at least figure out how to make the ones who you don’t love, more lovable? Or just wrap things up and move on?

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