It is strategic planning season and I’m reflecting on some of my favorite client memories. A few years ago, I worked with Everybody’s Brewing on some long term planning. They set a target on their milestone timeline to: “Get Everybody’s beer in a can.”  This strategy would not only allow for much greater distribution beyond their immediate community, but would help them grow and move closer to their vision of putting little old White Salmon, Washington on the world map.

Fast forward to the next year:  I was visiting another client in Portland and we went to lunch. In the fridge at the deli, right before me, I saw

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